SEO tools are a huge boon for anyone looking to get into doing their own local search engine optimization. With the right tools, you can go far . . . but just what tools should you be using?
Keyword research tool. This is one of the most important SEO tools available. In order to effectively implement local search engine optimization, you will need to ensure that you are using keywords that are actually worth using. That means they need to have low competition, but enough searches to make it worth your while to use them.
There are a number of different keyword tools available. Some are online, others are software that you can download and install. Take a look around and decide which ones look good. There are reviews on all of them, so look for the most popular options and check out the reviews to see what to expect.
Bookmarking automators. Social bookmarking is a great way to ensure you get the back links you want to your site with keyword rich anchor text. To speed things up, you may want to use an automated bookmarking system or a tool that will help you post faster. This is a very time consuming area, yet one that can really help your site, especially if you run a business blog. Each and every blog post can be bookmarked for best results.
These tools come in a few different styles. Some use your own bookmarking accounts, while others randomly submit URLs to different accounts that they have set up. Others actually have people doing these for you. Most have a free trial that you can check out to see how well the system works for you.
Article submission tools. One of the ways to build back links to your website is to simply submit articles to article directories. Unfortunately, this can take up a lot of time and is a real pain to work on. That's where an automation tool comes in handy. Once you have set up the actual article directory accounts, this software will let you submit articles almost instantly.
There are a range of article submission tools out there. Some are software based, while others are web based. Many also include spinning, a method of rewriting each article to make it unique. Keep in mind that you will still need to write the keyword articles, as well as ensure that the spun articles make sense. You can also outsource the writing, if you prefer.
Blogging platform. While this may not be considered a tool exactly, it is very valuable for SEO. Blogs attract search engine spiders because they have more frequent content and the fact that they are always being updated means they also bring in more readers. If you have great content, you'll even get free back links as other sites link to yours.
Blogging is a great way to increase your ranking and while it does require a time investment to produce content on a regular basis, it is well worth it. You'll see the results fairly quickly, when using the right keywords.
Even with all these SEO tools, you will still end up spending a lot of time managing things and setting it all up. It also requires a bit of search engine knowledge, so if you are serious about local search engine optimization, you should consider hiring a professional service to take over this area for you. It's well worth the money and there are some very affordable options out there, including pay for results, where you only pay when your website actually hits the top ten results in Google.