Beberapa kata yang terkait dengan iklan online mungkin terdengar asing bagi mereka yang baru saja belajar mengenai pay per click dan cara mendapatkan uang dari Internet. Untuk inilah kami mencoba menulis beberapa istilah yang sering digunakan dalam iklan online untuk mempermudah anda belajar. Diantaranya adalah sebagai berikut :
Keyword : is a word with special significance, in particular any word used as the key to a code or used in a reference work to link to other words or other information.
Impression : a single appearance of an advertisement on a web page. Each time an advertisement loads onto a users screen, the server may count that loading as one impression.
Domain : a common network name under which a collection of network devices that are organized (example.com, for example).
Ads : a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
CTR : a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).
CR : Conversion Rate, a way of measuring the success of an online advertising campaign. A CR is obtained by dividing the number of users who make transactions on a web page by the number of times the ad was clicked.
Demography : the statistical study of all populations. It can be a very general science that can be applied to any kind of dynamic population, that is, one that changes over time or space. It encompasses the study of the size, structure and distribution of populations, and spatial and/or temporal changes in them in response to birth, migration, aging and death.
API : application programming interface (API) is a set of functions, procedures, methods or classes that an operating system, library or service provides to support requests made by computer programs.
Widget : a physically-inspired applet on the web.
Platform : a framework on which applications may be run.
Bug : a software defect.
Intext : In-text advertising is a form of contextual advertising where specific words within the text of a webpage.
Flash : an animated film which is created using Adobe Flash animation software and often distributed in the .swf file format.
isitlah diatas masih dalam bahasa inggris, yang memerlukan informasi lebih lanjut tulis di komentar aja ya.