Many car dealers tend to be spending excessive cash on cosmetic marketing items that merely generate a temporary impact. But they should set aside a greater percentage of their supplies allowance to purchasing items that may more lastingly brand their dealership with their existing clients and produce more recurring business and referrals.
A good instance of this is the service reminder label placed in the top left corner on the client's windshield. These decals are only effective when they include your dealership's logo and website. Simple stickers don't build loyalty. They simply encourage your client to get their car maintained at the nearest and cheapest service shop.
License plate frames need to be developed and selected with some forethought. Feature your internet site more conspicuously than your phone number. Be certain to place your website's address distinctly at the bottom of all license plate frames. And in the event that your car dealership has a particularly long name, shorten it in a fashion that is simple to remember and place this name near the top of the plate. Plate frames receive a lot of daily views from potential customers. Over the lifespan of the car, your plate frame might be viewed over 10,000 occasions. It's crucial this small thing be done correctly.
There's a lot of marketing opportunity on other areas of your customers' vehicles. The trunk area is a prime spot to fit a decal with you business's name. It is normal for many customers to ask that the decal be taken off. But, you may be surprised by how many are happy to leave it on their car, especially if they felt they received great service when they bought their car. Additionally note that graphics get more interest and views, because they are positioned in an area where people do not often see a branding message. Vinyl decals give you the opportunity to send out a secondary message that doesn't fit on plate frames. For under 1 dollar, you can create a lasting investment in your dealership's marketing message with vinyl decals.
Thus, when you are searching for supplies, make it a priority to find the things which can have a longer lifespan at your dealership. These kinds of small items that you place on clients' vehicles create a big impact for a long time to come. Spend for the long-term, and you'll receive long-term returns.